We are located on a beautiful seaside, so lots of people come to visit.
We have beautiful environment have nice housing decorations.
We serve quality and delicious sea foods, different kinds of drinks.
Our price is low and everyone can afford it.
Our employees are well trained and they can offer customers quality service.
We have good facilities such as free wifi, takeaway, book online.
Weaknesses
No previous experience and lack of the knowledge of restaurant industry.
Low advertisement and not many people know our brand name.
Lack of social media such Facebook, Twitter.
Don’t have enough funds.
High investment and low profit in the first stage.
Inability to find investors or sponsors.
Opportunities
Lots of people come to visit beach and we have a large number of potential customers.
The market of restaurant is large and various customers have a large demand of food.
We do some food development and make our food much healthier and delicious than other similar seaside restaurants.
We make some special and tasty foods to attract customers.
Threats
The competition of restaurant market is intense.
Lots of successful restaurants already exist on the seaside or other new restaurants come to open, especially the restaurants sell similar types of foods.
We face the price problem of other restaurant, which have the similar foods but lower prices.
Not enough land on the beach and the rent is quite expensive.